In 2017 digital media productions for commercials, television and internet brought in $12.3 million to Phoenix, according to data released Wednesday by the Phoenix Community and Economic Development Film Office.
The majority of film and TV production projects were commercials, industrial or corporate videos and still photography. Phil Bradstock, Phoenix Film Commissioner, said 2017 was on a similar level as the last five years, when not accounting for the shooting of the fifth Transformers movie in 2016.
“That movie was an anomaly,” Bradstock said. “We see mostly commercial production, industrial and corporate videos, and still photography in Phoenix.” Philip Bradstock, Film Commissioner, City of Phoenix Film Office
PROVIDED BY THE CITY OF PHOENIX
Last year, nearly 3,700 locals worked in crews and as talent for projects produced over nearly 1,100 shooting days. According to the city’s numbers, and out-of-town workforce booked over 1,500 hotel nights. “Phoenix offers a tremendous array of beautiful locations for film crews to use, and the Office of Film and Digital Media has done a great job getting the word out”, Phoenix City Councilman Sal DiCiccio said in a statement. “Since almost all of these companies are headquartered outside of Arizona, every dollar they help bring in is a new dollar here in Phoenix, like the money we bring in on tourism, that has an outsized impact on our economy.” Phoenix City Councilman Sal DiCiccio, referring to film and TV production in Phoenix.
There was a total of 96 commercial projects shot in Phoenix in 2017, generating $5.4 million. Automakers Chevrolet and Ford both filmed commercials in Phoenix that ran during the Super Bowl or the Winter Olympics, and Coca-Cola filmed a commercial in downtown Phoenix and at University of Phoenix Stadium in Glendale. Infiniti, Calvin Klein, New Balance, Footlocker and E*Trade all shot still images in Phoenix last year.
Bradstock said the city is open to working with all types of productions. In 2017, a total of 36 reality TV specials were shot in town, generating $624,340.
“We have a number of reality TV shows shooting in Phoenix every year,” Bradstock said. “While some of the shows, like ‘Bachelor’ and ‘Bachelorette’ have fixed studio locations elsewhere, we work with them on setting up dates. Papago Park is a popular backdrop for dates.”